Proposal to consolidate current Marketing, Growth & Globalization Workstream
Jun 29, 2022

Summary:
This proposal aims to reorganize the Marketing & Growth workstream, and establish the separation of LatAm (lead by ) into a separate workstream. The primary change is transferring leadership of Marketing & Growth from ( ) & ( toast) over to (). Simultaneously, the Growth and Marketing Workstream will utilize this proposal to readjust and lower its budget in accordance with the DAO’s general initiative to cut costs during poor market conditions and maximize resiliency.
Abstract:
In establishing the separation of LatAm/Globalization into its own workstream, it will control its own budget and be led by . Here is a link to the new LatAm/Globalization Workstream Budget (maintained by ; direct inquiries regarding this budget to LatAm and Globalization–this proposal is primarily about the go-forward Marketing and Growth team). New goals/KPIs for that workstream will be updated by them to the community within 30 days of this proposal. In the time leading up to the 30-day cut off, LatAm/Globalization will continue working on the current set of goals/KPIs.
This proposal will also cover the change of hands for leadership of the Marketing & Growth Workstream. will be leaving as a workstream leader, and will be assuming leadership going forward.
Hunt will become an outside consultant/ advisor for the LaTam stream. With stepping down, Marketing & Growth will be issuing 3 hedgey NFTs equal to current monthly pay (1 month locked for 3 months, 1 month locked for 6 months, and 1 month locked for 9 months) to fund the wind-down, severance and advisor process (three months starting August 1, 2022) for .
I will also be stepping down as the workstream’s current leader and handing the role of Workstream Leader to . Going forward, I will be reducing my role to interim Marketing PM for 1 month to assist her in leadership transition, but the ability to remain on is at the discretion of the new Workstream Leader .
Budget and goals will also be changing on the Marketing & Growth Workstream. Reduction of budget and staff have been made to account for the current market condition and to extend the runway for the DAO. Here is a link New M&G Budget, which will be a reduction down to a total of $82,650 in a blend of USDC & FOX Tokens. The budget will comprise $39,580 of USDC per month (considerably below the ask of ($60K USDC per month) and $48,275 worth of FOX Tokens per month.
New goals/ KPIs will be shared with the community in a similar fashion as LatAm/Globalization within a 30-day window publicly to the community via forum by the new workstream leader ( ). Budget control will also become a responsibility of the new workstream leader to be altered but not increased (without a new proposal) at their discretion.
These changes would take effect 5 days after passing & remain in effect for the remaining term of the current Marketing & Growth Workstream (Nov 1, 2022) and at the discretion of the new proposed leaders and the community to renew at that time.
Motivation:
The goal of these changes is to establish a new singular Workstream Leader that can run Marketing & Growth on a far more conservative budget with a focused team.
Latam should be spun out into its own workstream to reduce the size of the original G&M to enable each stream to be more nimble, agile, and accountable to their spends. The community at large will be in a better position to judge the ongoing merits of smaller teams.
Benefits:

  • Reduction in Marketing (including LaTam) spend from $126,300 to $87,900 per month
  • Decrease stable coin payouts with the new proposed budget comprising of 45% USDC and 55% FOX Tokens.
  • Singular leader instead of co-leads for greater accountability
  • Standing up LatAm as it’s own workstream, achieving smaller, more accountable teams

Drawbacks:
The workstream will be going through a transitory stage likely with reduced output as the separation occurs into two workstreams. Smaller teams may mean tough choices in projects they can undertake.

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Arwyn
ArwynJul 8, 2022

I just want to say for the record. I that I have been largely unhappy with a lot of the way that things have been handled within this proposal and generally in relation to it. By that, i largely mean the problems faced by and the illogical treatment of what I saw as an outstanding Marketing and Growth team. I don’t really know where to begin, or whether my opinion is necessary or wanted. I just want to say that I hope on reflection that lessons are learned. If anyone really is interested in what I think,in detail they are welcome to contact me. I will be happy to accept 100% fox for my consultation because I really believe in shapeshift, i am an admirer of so many things here. and I think we really need it. Unfortunately, I also feel we are now a LOT further away from achieving those goals. Feels frustrating to be honest. Thanks for listening.

1
SharedValues
SharedValuesJul 5, 2022

It’s over bro. The door is there.

thesmith
thesmithJun 30, 2022

I appreciate the dialogue being discussed here, of course we want to make it clear. Everything made in Latam so far takes into account DAO’s ethos, that’s why we are endorsing our commitment with the community by building a new proposal basically from the scratch and following the formal proccess.
Thank you all for your understanding and mostly for being so professional.

7
Toasty
ToastyJun 30, 2022

Hey , , and a few others that recommend we split this into separate proposals. I am working now with , , on a separate proposal for LaTam.
I am going to take your advice here for timeline and push this forward sooner than later and separate from M&G. Once LaTam has made its way through the process we will start back up this process for M&G’s changes.

10
Lindsaylou
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LindsaylouJun 30, 2022

The two outgoing leaders had a number of tactical responsibilities beyond leadership, including nurturing partnerships, managing social media, standing up email lead gen campaigns and overseeing the writing or bounty work for those, digital promotions, and digital ads (the last three are fairly new activities to this stream, so iterative to what we’ve done in the past). We are looking at cutting members down to three people capable of playing any role in these, on top of what we did previously, so no, this is not sustainable and a concern in an environment where there is very little appetite for hiring additional talent or sacrificing metrics. For this to be successful, we as a DAO will have to be ready to transition some responsibilities to appropriate teams, prioritize some projects over others, and get focused on what is important vs what is fluff. We can’t have it all: Cutting a bunch of people and still doing the incredibly high volume of work this team has been pushing through monthly (and higher, with the new focus on the needed digital marketing), while also earning even better metrics than before. The DAO must accept us doing some bounty work within the budget allocated, reducing scope, or some combination thereof. We’ve been offered advisor support (very appreciated!!), but frankly, we also need hands to help move things forward or need to prioritize. My thoughts there.

7
Giantkin
GiantkinJun 30, 2022

I have to agree, seperating out the Latam group stuff would make things better/easier. and its the same time frame as this one. you could just put that into ideation right now (as this is the discussion part, and looks like solid behind thesmith) (imo)

2
hunt_shapeshiftdemo
hunt_shapeshiftdemoJun 30, 2022

Again, the personal attacks will not be entertained and this proposal can go to vote as is, & as the current leader of the workstream that is my position.

Joshua_shapeshiftdemo
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Joshua_shapeshiftdemoJun 30, 2022

losttouch:

I am not in support of this proposal. I find it unreasonable for a workstream leader to receive such a hefty severance after making many personal attacks at DAO contributors and leaders. While may have assisted in the early stages of DAO developments, his actions are clear that he is not looking out for the DAO’s best interest or any contributors working under him. Since becoming a DAO, he has deliberately and personally attacked many individuals and their character. These actions should not be rewarded and should result in a clean cut.
I also believe it is inappropriate for a new budget to be created by workstream leaders who were making a cash grab at the DAO and were often MIA or creating conflict throughout the organization. There should be a clean cut of dying branches, and I believe the new and improving contributors should make their own proposal, budget & workstream organization.
In what other organization (decentralized or not) would those who have received scrutiny for inappropriate actions be enabled to make decisions on behalf of those they will no longer be managing because of poor actions & performance?

Although this post was deleted, I agree with this sentiment 100%. is a moderator of this forum and knows the rules. No name-calling, no ad-hominem attacks, and certainly no personal threats to neutral parties like and —it’s not really shocking that he continues those attacks in this thread, but he shouldn’t be a forum moderator, at the very least.
hunt:

Are you scared or is the “community” just theatre to you? Lets be real to the “community”.

It’s clear is a bad actor. It’s clear he doesn’t want the DAO to view his payment as an ‘advisor’ as severance or hush money for threatening the DAO. He’s not civil. Several reasonable people have pointed out his posts are offensive and abusive. These are the rules he is supposed to hold others to as a moderator of the forum (let alone a leader of the DAO) and it’s clear he has no intention of being civil.
The “real community” knows he’s a troll and the sooner he is gone, the better. He should not be serving in any advisory capacity and his claims of reimbursed expenses and/or that he was underpaid are extremely laughable. He is the manipulator; the pompous bozo with an inflated ego who champions decentralization and then asks for a severance.
The DAO’s not dying, even if this fool wants to burn every last bridge like an unhinged nutjob.
it doesn’t matter if passing separate proposals will take more time—that is the formal process. And thank you for your civility in this situation. Your hard work and neutrality are much appreciated.

Nosey
NoseyJun 30, 2022

I was reading a bit, and I appreciate the considerations that have been taken with the cuts, for all the situations that are taking place
I have had a certain enthusiasm with the LaTam guys and they have done a great job in the last few months, so in case of having a new WS would have my support, but I would like to have an understanding of the positions within LaTam, in the link shown above in the budget, there are some that can be clearly understood, copywriter, growth, but what is the job of “contributor” to justify the salary, some more data about everything would be amazing –
Also all my support to I trust she will do a good job with the flow

4
hunt_shapeshiftdemo
hunt_shapeshiftdemoJun 30, 2022

I want to make it clear that there is no severance here.

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