This proposal aims to reorganize the Marketing & Growth workstream, and establish the separation of LatAm (lead by ) into a separate workstream. The primary change is transferring leadership of Marketing & Growth from ( ) & ( toast) over to (). Simultaneously, the Growth and Marketing Workstream will utilize this proposal to readjust and lower its budget in accordance with the DAO’s general initiative to cut costs during poor market conditions and maximize resiliency.
In establishing the separation of LatAm/Globalization into its own workstream, it will control its own budget and be led by . Here is a link to the new LatAm/Globalization Workstream Budget (maintained by ; direct inquiries regarding this budget to LatAm and Globalization–this proposal is primarily about the go-forward Marketing and Growth team). New goals/KPIs for that workstream will be updated by them to the community within 30 days of this proposal. In the time leading up to the 30-day cut off, LatAm/Globalization will continue working on the current set of goals/KPIs.
This proposal will also cover the change of hands for leadership of the Marketing & Growth Workstream. will be leaving as a workstream leader, and will be assuming leadership going forward.
Hunt will become an outside consultant/ advisor for the LaTam stream. With stepping down, Marketing & Growth will be issuing 3 hedgey NFTs equal to current monthly pay (1 month locked for 3 months, 1 month locked for 6 months, and 1 month locked for 9 months) to fund the wind-down, severance and advisor process (three months starting August 1, 2022) for .
I will also be stepping down as the workstream’s current leader and handing the role of Workstream Leader to . Going forward, I will be reducing my role to interim Marketing PM for 1 month to assist her in leadership transition, but the ability to remain on is at the discretion of the new Workstream Leader .
Budget and goals will also be changing on the Marketing & Growth Workstream. Reduction of budget and staff have been made to account for the current market condition and to extend the runway for the DAO. Here is a link New M&G Budget, which will be a reduction down to a total of $82,650 in a blend of USDC & FOX Tokens. The budget will comprise $39,580 of USDC per month (considerably below the ask of ($60K USDC per month) and $48,275 worth of FOX Tokens per month.
New goals/ KPIs will be shared with the community in a similar fashion as LatAm/Globalization within a 30-day window publicly to the community via forum by the new workstream leader ( ). Budget control will also become a responsibility of the new workstream leader to be altered but not increased (without a new proposal) at their discretion.
These changes would take effect 5 days after passing & remain in effect for the remaining term of the current Marketing & Growth Workstream (Nov 1, 2022) and at the discretion of the new proposed leaders and the community to renew at that time.
The goal of these changes is to establish a new singular Workstream Leader that can run Marketing & Growth on a far more conservative budget with a focused team.
Latam should be spun out into its own workstream to reduce the size of the original G&M to enable each stream to be more nimble, agile, and accountable to their spends. The community at large will be in a better position to judge the ongoing merits of smaller teams.
Reduction in Marketing (including LaTam) spend from $126,300 to $87,900 per month
- Decrease stable coin payouts with the new proposed budget comprising of 45% USDC and 55% FOX Tokens.
- Singular leader instead of co-leads for greater accountability
- Standing up LatAm as it’s own workstream, achieving smaller, more accountable teams
The workstream will be going through a transitory stage likely with reduced output as the separation occurs into two workstreams. Smaller teams may mean tough choices in projects they can undertake.