Create a feature-length documentary film on the topic of blockchain, specifically on the Shapeshift DAO/FOX and its uses and benefits. The completed movie will then be distributed through traditional film distribution networks.
A professional film crew would be provided with funding to create a high-quality, informative, and entertaining documentary to inform the public about our DAO, its uses, benefits, and potential. In the vein of films like “Blackfish”, “Supersize Me”, and “An Inconvenient Truth”, the movie created will aim for a shift in societal understanding of blockchain technology and how it will shape our collective future.
Most current Crypto documentaries focus on Bitcoin and alt-coins and how it has been a profitable investment opportunity for those who “got in” at the right time e.g. The Rise and Rise of Bitcoin (2014), Bitcoin: The End of Money as We Know It (2015), Banking on Bitcoin (2016), Magic Money: The Bitcoin Revolution (2017), Bit X Bit: In Bitcoin We Trust (2018), Cryptopia (2020), etc, etc. . This has contributed to a broad public misconception and misunderstanding of the purpose and value of decentralized currencies, blockchain, organizations etc. An informative and entertaining movie can go a long way in changing public opinion. Presented by means of an emotionally engaging story, the barrier to entry can be broken down and a widespread understanding of how blockchain technology (Shapeshift DAO/FOX) is shaping the future while fostering its growth and adoption for decades to come.
If this proposal is adopted, $465,000 will be allocated to CMM Digital (an experienced production company with many similar projects in its library) to create a feature-length documentary film and secure its distribution to as wide a market as possible. Its CEO Jeremiah Rounds has produced and/or directed dozens of projects (both for episodic television and film) and had them successfully distributed to audiences around the world. Over a period of approximately 13 months, the film will be crafted by a team of professionals, and then taken to market for distribution.
Film production takes place over three periods: preproduction (approximately 3 months), production (approximately 2 months), postproduction (approximately 8 months). During preproduction research is conducted, cast and crew are hired, equipment and insurance are secured, locations and travel accommodations are arranged, scriptwriting occurs, and the overall production is mapped out. During the production phase, that plan is carried out: the crew travels to record interviews and films any additional footage that is needed for the film. During postproduction, this footage is edited and assembled to create the final movie. Voiceovers may be recorded if necessary, graphics and animations are made to enhance the story, music is recorded or licensed for the soundtrack, color correction is applied to the footage, and a final master is created of the film.
After the documentary is completed, it goes to film markets and festivals, where sales agents and/or distributors are brought on to secure an outlet for the film to be viewed by as wide an audience as possible. Most of a film’s profits will be brought in over the first 3-7 years after its creation but can continue well beyond that time. 100% of the investor’s share of the profits will be paid out to Shapeshift during the lifetime of the film.
The benefits to this project are two-fold:
Evangelistic – the more the public can be informed about the nature of blockchain, DAO, and Shapeshift, the more widespread its adoption will become. Films have the unique power to sway public opinion in the form of societal shifts in paradigm. Think of how “Blackfish” led to a public outcry that effectively shut down Sea World’s captive orca breeding program, or how “Supersize Me” eliminated that option from McDonald’s menu.
Financial – low budget (less than $3 million) documentaries with a built-in market are historically one of the most profitable genres of films. According to the American Film Market, they stand between horror, and religious films as the staples for low budget filmmaking and commonly bring in many times the cost of their budgets in income. This can be a profitable investment of funds that would otherwise stand idle.
The only drawback would be that while the film is actually in production, the funds will not be generating any profit, nor creating much of an audience aside from press releases detailing the creation of the project. Additionally, the size of the audience and the income it will generate are unknown quantities and can shift depending on the market at the time of the film’s release. In the worst-case scenario, the film will not secure a major distributor, though it will still be available for public viewing through free outlets like YouTube. So, no matter what, it will be able to be shared and serve its purpose of informing the public and promoting blockchain adoption.
YES: $465,000 will be released from the DAO treasury to CMM Digital to fund the creation of this documentary.
NO: No funds will be released, and a documentary will not be produced.