Note: Read the Incubation post for more details
Summary
The WS is responsible for managing the ShapeShift DAO’s interactions with the global community. This includes developing and maintaining relationships with key partners, managing outreach and communications initiatives, and coordinating the DAO’s participation in global events. Globalization Workstream is also responsible for overseeing the growth of the ShapeShift platform in international markets, and for supporting the growth of the ShapeShift community around the world.
We wish to continue our work with more energy and accountability, so we are proposing a new setup for 2023.
Abstract
We are increasing our bandwidth and strategically allocating budget to defined growth targets.
2023 Event Agenda: We built a solid presence in events with an impromptu agenda in 2022. With a strategic Agenda for 2023 the Workstream can be productive and assertive in budget management, and can support events with creative Merchandising projects such as the holographic cards.
2023 Translation Flow: We speak Portuguese, Spanish, French and English natively. Our bandwith in these languages is guaranteed with hired contributors, given that active contributors are mastered in languages above.
Other added languages (DE,RU,TR,UA) should be powered by global Bounty Hunters working on the established translation flow.
2023 Community: Globalization Workstream media flow has been updated. We will continue publishing content on Twitter, the Web3 networks - Odysee and Hive, and also adopt a strategy on Instagram.
2023 KeepKey in Brazil: Establishing a native operation with merchandising assets (KeepKeys) owned by Globalization. This is a completely internal operation and does not involve KeepKey Corp. Our goal is to bring income and awareness to ShapeShift DAO.
Ambassador Program: Selected candidates will participate for 3 months on experience period, after this period a performance evaluation will be carried out by the Globalization Workstream. If the candidate presents established KPI’s, his stay will be renewed for another 3 months. Successfully, candidates can add up to 6 months into their journey.
Motivation
Globalization Workstream guidance aims to work strategically and understand non-US based users’ demands. New languages should be added in the new term according to their growth potential and user base in our platform, so the Workstream will continue sharing reports with traffic metrics and use of ShapeShift products by these developed communities.
In addition to increased budget efficiency, there’s several new hires in Globalization. We believe the new contributors will vitalize the workstream and the community with their frontline experiences.
Specification
- This proposal renew the Globalization workstream for a term of 6 months starting 15th/February. Our goal for this proposal is to continue to work hard consider SMART objectives aiming accomplish Globalization goals. Agile methods will be applied on internal team management with weekly sprints. Following both guidances we can keep the leand budget with a better accountability.
Our SMART objectives:
Grow 61%/77% the Brazilian/Spanish MAUs (respectively) with brand activations as specific goal - Grow Portuguese (1500 average → 2.8k) and triple Spanish (600 average → 1.8k) Twitter subs using measurable methods - Accomplish translation maintenance ensuring weekly updates on time-based activities aiming 20+ updates - Open our community markets by integrating the right on/off-ramp solution i.e. PIX for Brazil, popular payments methods in Latin America. - Onboard 100 delegators in at least 2 ShapeShift DAO Validators - We will explore new Globalization MAUs using our bandwidth and hope to bring 1000 new users to ShapeShift Wallet/App by the end of the 6-month term - Acquire a KeepKey box for experimental engagement actions with Workstream funds aimed at merchandising and internal revenue. This operation will be applied by the Globalization Workstream. - Attend 5 strategic major events during the 6-month term - Raise 2 Ambassadors in countries where crypto is blooming during 3-month experience period
This proposal requests $121,500 in FOX/USDC to cover all Globalization workstream expenses for 6 months, saving $29,250 USD compared to the previous period and establishes TheSmith as Workstream Leader and Vlad as Co-Leader.
Benefits
The WS is responsible for managing the ShapeShift DAO’s interactions with the global community. This includes developing and maintaining relationships with key partners, managing outreach and communications initiatives, and coordinating the DAO’s participation in global events. Globalization Workstream is also responsible for overseeing the growth of the ShapeShift platform in international markets, and for supporting the growth of the ShapeShift community around the world.
Renewing this Workstream means the DAO desire to continue expanding its horizons to unexplored areas of the world and the continuity of its established global presence in strategic countries and communities, in addition to ensuring and directing the maintenance of international affairs.
Drawbacks
This workstream will cost the DAO money, however all contributors within the workstream have agreed to take 50%+ of compensation in FOX (being Hedgey FOX or unlocked FOX).
Vote
For: Yes, fund the Globalization Workstream for 6 months Against: No, do not fund the Globalization Workstream