Summary:
This proposal introduces accountability metrics for the rFOX staking program, providing clear KPIs tracking its success and offering the community tangible goals to rally around. These metrics will ensure the program’s performance is transparently evaluated, enthusiastically marketed, and built on a solid foundation. It allows for adjustment to meet KPIs or sunsetting if it fails to meet performance.
Abstract:
The ShapeShift DAO has already approved “SCP-166 an upgrade to FOX tokenomics” involving RUNE distribution and FOX token burns. This proposal seeks to build on that foundation by implementing a robust set of Key Performance Indicators (KPIs) to measure the success of the rFOX staking program. By setting clear goals, we aim to drive community engagement, ensure effective use of resources, and foster a culture of accountability within the DAO. Hopefully, if the program is a smashing success we have the numbers to qualify that now. If the program underperforms over a defined period, it will be sunset, preventing resource drain on unsuccessful performance. We already made a dashboard for some of these: [WIP] https://dune.com/shapeshift/rfox. This is an effort to be transparent and hold the program accountable.
Motivation:
- Accountability: Establish clear metrics ensuring the rFOX staking program is held accountable for its performance. This proposal adds measurable goals and, as a benefit, significantly increases the marketability of rFOX participation.
- Community Engagement: Provide the community with specific goals to support and rally around, enhancing user engagement and participation. By setting these goals, we aim to elevate our current/future community’s involvement, encouraging everyone to rise together towards common objectives.
- Governance Responsibility: SCP 182 informs and empowers the DAO re: the success and viability of the rFOX program. By having a broad consensus and agreement about what constitutes success, the worksteams and the DAO are better equipped and informed in future possible trajectories of this and related programs.
- Resource Efficiency: Ensure that the DAO’s resources are used effectively by evaluating and potentially sunsetting underperformance. If the program doesn’t not meet the established bar, we can redirect resources.
Specification:
- KPIs Implementation: Introduce a comprehensive set of KPIs to track the success of the rFOX staking program.
- Regular Reporting: Provide a live dashboard and/or regular updates on KPI performance to the community.
- Success/Sunset Criteria: Define clear criteria for success/sunset of the program. More specifically, if two or more of the main KPIs are under-performant 3-6 months from August 2024, tokenomics/engineering/product will assemble a holistic report and make the decision to pivot, persevere, or end the program.
Main KPIs and Goals:
- Staking Participation Rate:
- Definition: The percentage of total FOX tokens staked by users, calculated as rFOX deposits divided by the total FOX supply (liquid and in circulation).
- Goal: Based on the first month; 5% MoM growth is a good benchmark. Failure is not achieving a 5% month-over-month growth for three consecutive months, indicating low user engagement and interest.
- Increase Trading Volume and FOX Burn:
- Definition: The trading volume on ShapeShift increases, leading to increased FOX burns.
- Goal: Within 3 months of August 2024, $24,000 per month is a success case and $75,000 of FOX burned per month is a smashing success. Failure is 3 consecutive months of sub $15,000 burnt (staying at our status quo).
- Number of Unique Stakers:
- Definition: The total number of unique users participating in the staking program month-on-month.
- Goal:
<
50 unique stakers is a failure,≥
100 is a success, and 400 + is a smashing success per month. That means at 3 months we should see about 300 or so to consider it good. But, if there is 150 or less, that’s concerning.
- Staker Gini Coefficient:
- Definition: The Gini coefficient of stakers in the pool above a certain threshold (100,000 FOX). The gini matters, but isn’t as important since it helps to describe the composition of users participating
- Goal: For 38,843 FOX holders, aim for a target at about 0.6 – 0.3 for smashing success. This ensures a fairer distribution, and reflects more and more participation by a wider distribution of holders. A failure here is 0.7 and above for consecutive months, combined with no new stakers.
- Staker Retention Rate:
- Definition: The percentage of users who continue staking their FOX tokens over multiple months.
- Month on month Goal: 15%-25% retained stakers indicate success, and 30%-55% indicate smashing success. A staker retention rate of less than 15% for two quarters is a failure.
- Average Staking Duration:
- Definition: The average length of time users keep
≥
30,000 FOX tokens staked, 60,000 FOX tokens staked, 90,000 FOX tokens staked. Connecting FOX discounts, we’re tracking 10% , 20% , and 30% of the free fee threshold. Understand user commitment and the effectiveness of the staking incentives. If this isn’t sticky there is something likely very wrong. - Goal for 65% of the staking addresses: 2 months staked indicates success, 4 months indicates growth, and 8 months indicates smashing success. If the program is sticky it should reflect in both retention rate and duration of that retention.
- Definition: The average length of time users keep
Ancillary KPIs or nice to haves
- Percentage of Active Traders Depositing into rFOX:
- Definition: The number of active traders who deposit rFOX divided by the total number of traders. We don’t want people parking their FOX and not trading. However, we have to consider UTXO’s as a wash, since linking them without a 0x account will be kind of moot. Out of all the stats this is the most fuzzy and most work-in-progress.
- Goal: We want to be able to say something like “50% of stakers have done 1 trade in the last month.” Maintain a threshold of active trader participation over the last month if we can track it.
- Trading Volume & Number of Dolphin Holders of FOX and RUNE:
- Definition: The trading volume of FOX and RUNE tokens on all exchanges and the number of holders goes up. (this is two different metrics)
- Goal: 10%, 25%, and 45% increases in the number of holders for success —> growth. Less than 10% is failure. Volume looks like:
- 1 million per day FOX volume indicates success.
>
10 million per day indicates smashing success.- Failure is current status quo of Below 500K trading volume. (what about RUNE?)
- Total RUNE Distributed:
- Definition: The total amount of RUNE distributed to FOX stakers over a specific period.
- Goal: Track to seek insights; simply tracking indicates success. We will market this heavily as it is the core benefit of the program.
- User Feedback and Satisfaction:
- Definition: Feedback from users regarding their experience with the staking program.
- Goal: Get actual feedback:
- For interviews 0 indicates failure/status quo, 5 in-depth interviews (recorded and paid in FOX) indicate success, and 50 indicate growth.
- Track and execute on Twitter feedback if we get any.
- Unique Visitors to Platform and rFOX Page:
- Definition: The number of unique visitors to the ShapeShift platform and rFOX staking page.
- Goal: Increase unique Monthly active visitors
- Above 35K is success
- Below 10k is a failure
Benefits:
- Enhanced Accountability: Clear KPIs ensure the program is held accountable for its performance.
- Increased Engagement: Tangible goals provide the community with a clear focus, driving engagement and participation.
- Resource Optimization: Prevents resource drain on underperforming programs by setting criteria for success and/or sunsetting.
- Governance Responsibility: Encourages responsible decision-making and ownership within the DAO.
Drawbacks:
- Resource Allocation: Requires ongoing effort to monitor and report on KPIs.
- Operational Burden: Increases workload for tracking and managing the program’s performance.
- Potential Disruption: Sunsetting the program could disrupt current users if KPIs are not met.
Vote:
- For: Formalizes the community’s support for implementing accountability metrics for the rFOX staking program.
- For, with Changes: Supports the implementation with modifications to be specified.
- Against: Opposes the implementation of accountability metrics for the rFOX staking program.