SCP-196 Implementation - New ShapeShift.com website

Workstream Discussion Marketing & Growth
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This post is a public follow-up of SCP-196, as the proposal moves forward, our commitment with constant updates too.

What have been done?

Next steps:

  • Pay the remaining amount (70k)
  • Revisit the mockup and give it a final pass (Copy, design)
  • Marketing WS should raise the database Backend on Linode (Digital Ocean OBO)
  • Design server architecture (Opt for a progressive scaling machine, ideally)
  • After raise the backend environment MoM team begins the preps for production
  • Accomplish the implementation in 6w

Further details about code, documentation etc will be reported here.

Best,

~~ thesmith

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Apr 14th Update:

Marketing Workstream just performed a final pass on the new website mockup, moving it forward to it’s definitive structure.

  • Home page, subpages, drop down menu copy review
  • Requested a new sort feature/search bar for content pages like Supported Wallets, Chains, Protocols and Discover
  • Requested to add Reviews/Trust indicator card on the bottom section
  • Needs to build Buy/Sell page

Check the requested edits with details:

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Thank you for posting updates here

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Apr 15th Update:

  • We just raised a new scalable AWS instance for the backend under Marketing WS management. Thanks for assisting this step, Kevin (@kaladinlight)!
  • Backend’s access (ssh) is up and shared with Mom team
  • Devs are working to meet frontend edits
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May 3rd Update:

  • Backend was successfully migrated to Marketing AWS instance
  • Requested edits were applied so we must review and make sure frontend is fine or submit another edit round.
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May 20th Update

  • Review was done so the home page is good to go. Waiting for merging in production. Current build is: https://shapeshift-724i72cwy.builtby.dad/
  • We also requested a dedicated Support page with knowledge db (articles)

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Things to do before we ship:

  • Code hand off
  • Finish Docs
  • Change the ShapeShift.com DNS to the new aws server

ETA: 1w

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May 30th Update

We have been escalating more features on website development over the past two weeks. Due these new diligences, we decided to postpone the new website launch (prod) in +1 week. I believe most of features and fixes bellow were addressed by other contributors on my mkt internal discord thread.
Thus, I’m updating this thread with all demands we’ve met so far:

  • The ability of running the code on local environment
  • Blog is clean (weblflow archive is safu) being updated with new stuff: ShapeShift
  • We also implemented two new CTAs (sending to Canny) for Chains and Wallets requests
  • Layout fixes were applied: responsiveness issues, larger qr codes, removed try demo button
  • Frequently Asked Questions | ShapeShift | ShapeShift is live
  • A new Language Selector (dropdown menu) displaying EN/ES/DE/FR/CN/RU
  • Ensure migration setup for all top pages and subdomains (301 redirects, url slugs) is done
  • Support page is ready and serving as knowledge database, can be customized and updated anytime. Check it here: ShapeShift
  • Chatwoot plugin is also tested

Check how the new website is looking like: https://shapeshift.builtby.dad/

What’s next?

  • We are done with code building, finally!
  • Testing WeGlot parameters, since it’s a third party flow it’s consuming some time
  • Ideally, Mom’s dev should work on code handoff on next week (a final “cleaning”), this require all Weglot’s tests done so we are running with it.
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