Ever since the early days of ShapeShift, people have loved the brand and wanted to rep gear with it on it. Even those who didn’t understand the product or crypto in general love the brand, we got so much good feedback on this front we jokingly considered pivoting to a clothing company many times.
Well the ShapeShift DAO now stands to benefit from this, ShapeShift has one of the most recognized and coolest brands in the industry, we should take advantage of this and the DAO should fund someone or a team to take up this charge and create an “official” ShapeShift DAO merchandise store.
The possibilities are endless, t-shirts, sweatshirts, jackets, hats, socks, mugs, sunglasses, koozies, and so much more. You name it and someone probably wants a ShapeShift branded version of it.
My specific idea is that the DAO should fund initial setup of this store (with something like 20-30k FOX), from there it will probably be revenue positive from day one in combination with it being the “official” ShapeShift DAO merch store.
Whoever is the proprietor of this store the DAO sponsors/contracts with should be entitled to half of all profit (after costs), the other half should be returned to the DAO on a regular basis (say at least once a month).
So on a basic level, the proposal would be to create a bounty to find the right proprietor to create the store and sponsor the initial development of the deployment of the store and initial merch. Moving forward this could be a very profitable business benefiting the proprietor who does the work to set it up and maintain/operate it and the DAO together. Could also source new ideas for merch from artists in the community as time goes on and share some profit with those folks too for their contributions.
If for any reason the person or group the DAO contracts with does not deliver or the community thinks they are not doing a good enough job, the DAO can take away their official designation and fund a competitor to take over official store duties.
Curious to hear community feedback and preferably people throwing their name in the hat to be the initial proprietor if they think they have the right skill set and interest to run the first official ShapeShift DAO merch store!