Status Update: 9/29

Hi everyone! As we wind down September, I wanted to give a status update on the I&G video content, and go through an overall retrospective for the first month.

To recap, there’s a budget of $3,000 per month to produce “about 4 videos” each month, providing learning & enablement content to incoming users. Being that these are your FOX Tokens that you voted on, I want to be transparent on what is happening.


TL;DR: Slightly behind delivery on hitting 4 videos for the month of September. I am not too worried as there is a lot of work required upfront work to make the remaining videos go more quickly. Also, I’ve been really busy on other ShapeShift projects.

What went well:

There are some great videos already created that address some key areas that need some clarification, which will be detailed below. As planned, much of this is being created in a templated structure so that the timeline and elements can be reused from one project to the next. Also, things are designed to be easily translated if needed. There’s a solid graphic structure to use for video intro/outro, YouTube end card as well as a generic outro for non YouTube channels such as Odysee or that do not support end cards.

What didn’t go well:

Despite all of this great work, I really only have ONE new video completed out of the four I should have done. Why you slackin’ !??? Technically, there are two completed, as the original video was reformatted and rearranged for 16x9 output, brought closer to brand standards. This was a non-trivial amount of work, so I am going to count this a video toward the budget, hopefully no one protests that.

Beyond that, the work to template the videos, create the intro/outro elements, and just get everything done is a job in itself. So, it’s expected that things go slowly at first, and then speed up as time goes on.

In addition to all of that, in September I also:

Completed artwork for several ShapeShift marketing campaigns including the

And the

A video on “How to stake FOX/WETH on Poly network

  • ” which came out of the Marketing and Growth budget. (It hasn’t been posted yet because SushiSwap’s analytics are broken.)

Set up the ShapeShift DAO Giphy brand channel

  • to allow organic GIF search for #foxtoken and #shapeshift within Discord, TikTok, etc.

Multiple POAPs, including one for the MCON event, SushiSwap AMA and I even threw in a freebie POAP for the Pirate Chain AMA

  • .
  • Also held down a full time job, have two kids

In Progress:

Welcome to ShapeShift Discord (link to current script)

This is a high level overview of the Discord server, outlining how to participate, server navigtion, proper etiquette, DEI statements, etc. Thanks to for the help in writing this.

How to Claim and Display POAPs

An overview of POAPs, how to claim them, how to display them.

On the horizon:

Meeting with @cryptohmeg & next week to discuss ways to help support with video content.


How to withdraw tips in FOX token tips in TipCC:

How to use TipCC (reformatted/rebranded):

For more details, here is my current ShapeShift Notion board:

Thank you for the update can’t wait to see what’s next!

Really appreciate the update and transparency on this progress !

Glad we got to meet today. Looking forward to some helpful support videos.

Appreciate the progress report and the transparency as well, great to see and I hope to see more follow your example.