The majority of the weeks focus in releases was spent on rolling out TCY claim support and fast follows for bug fixes, UI/UX tweaks, and anything discovered in the TCY claim process.
73 support tickets this week (~250%+ increase in tickets) Almost all concerning TCY.
Office hours now lives at the end of governance call. Get your voting and your team updates week by week. Highlights include some great volume on Portals, Chainflip chugging along again, and some data on OG’s conversion (it’s not great but there is at least interest rising).
Linear
We did a whole breakdown on linear at office hours but here is the cruz: a whole timeline view is taking shape.
By next quarter we’ll synthesize projects at a high level and then break down granular milestones/tickets. We’ll get a preview of this as we kick off the first formal “cycle” on Monday. By the end of the quarter it’s gonna be super smooth.
Process & Research & Team
If you haven’t checked out the product learn in public thread in discord, you should. Lots of nuggets from PTT via reforge and other resources. Cross collaboration FTW.
Kev and I went hard for more support from Base team on the node. Hopefully they circle back and close the loop where we’re stuck.
(cont.) Building ShameShift automated twitter bot w/ vibecoding
Roasts peoples trades on ShapeShift by reading the ShapeShift bot on X and automating some kind LLM roast. WIP, code currently broken and need help debugging ⇒ updated flow to use some different software.
ShapeShift marketing workstream now is consuming a big boy API from twitter
TCY went out
Large spike in Discord users + chatter in general. Welcome to ShapeShift if you are joining us here
Hitting it through next week to remind people to come claim
Providing resourcing for users that might be having difficulty and outreaching via X
Relay go-live on Wednesday
Seeing some lifesigns on the swapper usage dash (gm to local highs for swappers this week)
Touching back on this. Here are the three goals we aligned on a couple weeks ago. I feel like we are making solid progress on 1 + 2. There is a channel to chat more about competitive landscape and I would like to work more on that these coming weeks as the other two pieces stay in motion.
Continue polishing and removing papercuts from the app.
End goal of making app maintain and run with a maintenance burden like OG.
Ensure that the app is a delightful experience ⇒ we want to be the best interface in the industry (smoothest, most clear)
This falls on all contributors to use the app and surface issues when using it. If you have anything that irks you, say something in Discord
Marketing to re-evaluate the hook of shapeshift
Settling on something along the lines of “ShapeShift is the best way for people to trade BTC to anything and anything to BTC privately, safely, and with the best rates.”
We are basically the expedia of crypto lmao
Getting a better understanding of who exactly our competitors are now that we feel confident and comfortable knowing who we are and what we do.
Latam + Argentina campaigns wrapped up today. Data coming next week. Full dive during office hours if you wanna come see it.
Chatted with the Google Ads team to get some SERP ads last week
thinking mobile and AI agent as a longterm goal here but for immediate term building traffic to regular web app NOT just awareness; communicating its a super niche market that makes up our users
Need to follow up on Compliance docs for ShapeShift Marketing. Prob not going to be able to qualify.
Reddit
Still waiting on getting the r/shapeshift subreddit in our control一they are seeing what they can do to manhandle it over to us internally
Still checking out reddit pro for advanced insights
Continuing to post in other communities and the ShapeShift community (join us r/shapeshift_io)
SEO:
Website is basically done. Need to get site deployed to .com
pushed back a week since MOM dev was out this week.
Spiking into new landing pages and keywords to start playing with.
Found some cool insight with some AI tooling to help 5x our output here once we get the systems up
Working with PTT and product to take advantage of their marketing classes to upskill the team. Yay.
Gitcoin Grants application:
Round closed last Wednesday, received just over $13k in funding (yay)
couple of leaking support issues onto canny.