What we did this week 4/18/25

Workstream Discussion Operations
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6 Releases - 29 commits - 1 ephemeral environment

Operational Notes:

Engineering and Product are busy building features behind a flag (notification center, relay)

lots more polish pushed on swapper fixes, mm snap fixes, UI improvements and QOL code improvements and clean up.

Lots of contributors out on holiday/vacation this next week, assuming a quiet week because of it.

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General & Strategy

Notification center is beginning, thank you beard.

AI work beginning, thank you beard for UI and Apo for aligning the high level systems.

Relay almoooost here. Shout out Neo and Gomes for the most robust PR reviews in awhile.

Maya inbound thank you Kev.

Process & Research & Team

Timeline view shipped, milestones added. Along the way we rediscovered Linear. So I got a doc for what to expect with that software. What problems it solves, how it increases coordination, and finishing up plugging how/when to use versus github. Linear is cool because it makes interactions that are hard to surface in github feel more natural. Following projects is much easier too, for cross workstreams.

Here is a sneak peak of a cycle using only polish tickets. We can actually measure how overwhelmed we are and adjust. Maybe, just maybe, even see parallel projects quantified.

Screenshot 2025-04-18 at 3.29.40 PM
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Speaking of we cleaned up the polish channel, feels good seeing all the checkmarks in those threads.

Agent has UI components, a stack, and starter repo going. Excited for iterations there and evaluators.

Spec updates:

  • Spec Ratio is at: 2.28
    • Theoretically linear will make us a better icebox.

Backlog

In progress

Other feature process:

Gibbles from fibbles

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**Marketing Workstream Recap

A quick look at what we shipped this week:

:bar_chart: Live Ad Campaigns

(yes we still have the gold checkmark–sadly cannot give out the shapeshift affiliate emoji next to your names–thats the “Higher” tier premium (12k a year))

:brazil: BR V2

  • 95k impressions, 177 clicks, $0.11 CPC
  • Static test in Brazil with solid cost efficiency. CTR needs tuning.

:globe_showing_americas: LatAm A/B V2

  • 354k impressions, 941 clicks, $0.07 CPC
  • Both motion and static creatives performing well. Retarget planning in motion.

Check out all these campaigns and metrics + more here: Discord

:brain: Attribution & Funnels

  • Began Mixpanel funnel buildout for OG campaigns to improve performance tracking and ROI visibility.
  • Continuing to measure cohorts from activations and parse channels + funnels to help get to the bottom of what channels are most performant.

:alien_monster: Reddit Growth

  • Continued push with Cling (content gen) + Blaze (outbound). Focused on native engagement in relevant subreddits.

:money_with_wings: Gitcoin Grant: Mature Builders

  • Round ends April 23 — final numbers and plan for funds coming next week (I hope??) Who knows.

Future Spikes

  • Next week we are internally spiking into the relay GTM (5th of May)
  • Maya internal GTM spike the following week (29th of May)

As always, our Marketing Workstream calendar is public. Drop thoughts or questions below :orange_heart:

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