Release Thread for the week of 12/6/24

Workstream Discussion Operations
2

General & Strategy

Office hours in the can. even after holiday break. Product Office Hours 12/5/2024 - Google Slides

The largest takeaway is that previewing trades and connecting wallets are big converters for user retention. With the splash screen gone and much cleaner UX we should see some spikes in trades and hopefully validate that hypothesis. That hypothesis is Less friction= more actions.

Gotta get folks using Shapeshift and they stay, which is super encouraging. We did fall off on swap volume overall, sadly. However there are super glimmers:

portals F***s, 0x back up, Thorchain LP’s continue to like our UX, and our THOR acquisition campaign didn’t hand away the keys to the kingdom. 25% of the volume was 0 BPS on our biggest week, though the majority of Txs were free. Interdasting.

Process

Thorswap acquisition campaign retro here. https://www.figma.com/board/L3cKa5GxdD3KFwVD5ThSWu/Mini-retro?node-id=14-383&t=SYWqvbE0exZuFqps-1

  • no fee volume not even 25% on the biggest week, which is rad.
  • we pulled basically 10 salmon addresses that would be great target customers (using that blaze tool to try and get in touch)
  • we need to know our target customers (their community, and how to get in front of them) better upfront. Especially with clearer messaging and comms.
  • probably run a discount program for a lot shorter time. (attention spans pretty scattered)

The sweeper/splitter spec is mocked for technical discovery, looking like it’s gonna be sidequest shipping season in 2025.

We got our wallet UX mocked and discussed. We’ll have a spike with devs on the derivation paths and advanced address management to get that on deck. The key topic is which type of wallet index at load time will we display? Amongst other shenanigans.

Spec updates:

  • Spec Ratio is at: 36/10 (3.6)

Backlog

In progress

Other feature process:

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