Release Thread for the week of 2/7/25

Workstream Discussion Operations
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Week of 2/7/25 - 5 Releases - 17 Commits - 2 ephemeral environment tests

Operational Notes:

New Features that went out this week:
Pre-populated swapper assets saved in URLS.

Now when you pick a pair of assets to trade in the ShapeShift swapper, the pair is saved in your URL. It can be copy pasted to bring you back to the same desired pair.

Thorchain warnings

Thorchain is still working on finding a solution to their liquidity issue. Swaps are still function, but bow come with an acknowledgment that your transaction may be interrupted or fail due to slippage and overall volatility with the network.

Ramp asset selection without wallet

Users can now navigate more of the fiat ramp flow before being required to connect a wallet. Freeing more of the app from the wallet connected gate.

rFOX IPFS hash update

rFOX UI got updated to reflect the changes in distribution and burn now that LP holders can also stake their tokens for rFOX.

Ops is able to do pre-release testing in ephemeral environments to not clog the release process when bugs are reported with bigger changes or feature work going out to prod. The line in the sand for what should benefit for Ephemeral Env testing is a little gray atm. Ops will always encourage Ephemeral Environment testing. We hope to build a commitable time table to EE testing in the coming weeks.

Thank you to everyone who voted for another Operations Workstream term. We are happy to be a part of this DAO.

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Revitalizing the Discord

With a new drive and focus towards community, you will start getting more notifications from the Announcements channel in the discord (Discord). It’s been great to chat with all the new folks entering the DAO and saying hello! Feel free to adjust your alerts notifications accordingly.

Searching for a new engineering Workstream leader! Had a couple folks stop by in general. If you know anyone, please share this.

Shout out to PressTab for saying hi on the forums and jumping in head first. Stoked to get to chat more with you! (read his intro here: Presstab - About Me and Why I Am a Fit for Engineering Workstream Leader)

FWIF :building_construction:

  • [NEW] Launch date set for Feb 12 11:30am PST; announcing a countdown Monday. Date was pushed due to Base node not being a happy camper. Thanks big Kev for getting on it!
  • Doc finalized w/ product & eng.
  • Snapshot taken on the 20th (s/o PTT & Sapote for data).
  • Marketing has 20m FWH tokens left to give to users to help onboard them and their friends. If you or a loved one would like some tokens to give to your degenerate friends, send a message in Marketing-public, and we can get you sorted with some tokens.

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Keystore :white_check_mark:

  • Went live Thursday 2/6/25
  • In my mind, this is a great acquisition moment for THORWallet and THORSwap users (heard that their top wallets used on their platforms are keystore wallets). We have tinkered with some of the messaging to better cater to them.

Presearch Experiment :white_check_mark:

We are running a $250 experiment on Presearch to launch a display banner takeover on their explorer. (Creatives below)

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Below is our mocked funnel for what we are expecting based on our historical conversion rates (to the right of connect wallet is our in-app funnel; left of that is all ads metrics). We have a $1 CPM deal with them (that means we pay $1 for every 1,000 people that view our advertisement). I would love to either disprove the data here or validate it with this experiment so we can use this information to continue refining marketing funnels and activations.

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ETH Denver

Hoff is going to ETH Denver to represent ShapeShift. If you are in Denver and want to say hi or join him in his escapades to spread the ShapeShift gospel, feel free to reach out to me in the discord and we can chat more. We will not be doing a booth this year there.

Read more about what we are planning for Hoff here: ETH Denver Street Promo KPIs - Google Docs

Ideally I would love this to be a repeatable and scalable process. If you look at the CPT projection above and compare it to the projection here, Presearch has a higher CPT than conferences BUT a much lower CPM (makes sense bc only so many people can see one man).

Audience discovery and segmentation (Lets better understand our users and our competitors users)

TheSmith has been doing a great job using some of the new tooling to dive into competitors and high-traffic related sites to build out audience demographics and personas to help us understand and narrow down scope when marketing. Check out his WIP doc below.

Listings + Translations

Firebomb has been on fire (no pun intended). Check out his weekly report here: https://www.notion.so/shapeshift/Fireb0mb1-PIP-193887c0b7fc8060a06de22913aa1075?pvs=4

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The biggest Win here is us getting listed in the Base Ecosystem Explorer. Big ups for taking the initiative to do that.

Currently evaluating lift/reward for paying (small amounts <$250) of money to be listed in places like Trust Wallet, etc. Going to go back to the funnels/audience parts above to help make more educated and cost-effective decisions.

Cheers to another week. Onwards and upwards.
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General & Strategy

Pre-populated swapper routes are coming. here. This was straightforward but still a huge unlock. Sure, now we can share links to pairs on shapeshift, but, more importantly, you can get into rFOX LP too now. Reducing friction in cascades.

We’re entering governance season too, so, product has drafted and will post all of these formally in the next week. It’s time to roll up the garage and collaborate as a community.

Process & Research

Follow ons to the process retro included our first front end sync where designs in ideation got live feedback and consideration. A large mobile ticket came out of this, and some more thoughts around global search. Some spiking to do there still but we should be close to closing a longstanding UX gripe.

Over the next 3 months refinement is the name of the game, the polish channel is popping off with fresh ideas almost daily. As a refresher, if you are using polish it should be for UX that seemed off. If the app doesn’t meet your expectations, or seemed like it was slow we wanna know what thoe gaps are! Here are the guidelines:

  • if sub 4 hours make a ticket and rageship the thing if you know the fix
  • if it’s a discussion about UX and not clear, make thread and discuss. then ticket
  • if worth highlighting in grooming or spikes then add spike tag to a ticket
  • if not quite ticket-able then kick back to product discussion thread and hash out what mocks or ideal experiences need to be.

Spec updates:

  • Spec Ratio is at: 6/27 (4.5)
    • We’re stuck with a lot of holding pattern bridge specs that all don’t solve much of an issue (there is no cohesive fix every bridge is missing a chain before offering full EMV L2s or the like).
    • Will need a holistic purge based on this spec for rambo-ing the app into functional bits and building back from there.

Backlog

In progress

Other feature process:

:saluting_face:

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