What we did this week 4/11/25

3 Releases - 17 commits - 1 ephemeral environment

Operational Notes:

Another week in #polish being the main focus of commits this week. Its pretty great to see an uptick in contributors adding comments and nitpicks in the channel and has lead to a lot of polish tickets that are quick easy wins that have been filling releases the past few weeks.

adding relay to swapper has been a focus behind a flag and should be hitting a production environment near you next week.

Ops has spent a lot of time pre-release testing the upgrade to react which will be a major quality of life improvement, but is a high risk change as it touches so much of the app. The feature is currently in the release flow to be released next, but Operations is practicing extra caution before sending this one out.

AllFOX was last week, here are the slides if you missed it: ShapeShift DAO AllFox #17 - Q1 2025 - Google Slides

giphy

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General & Strategy

Allfox 17 in the can! Highlights include:

  • completely stealing apo’s thunder by not separating product and engineering features. my bad @0xApotheosis !
  • Our theme moved from “connect, evolve, transcend” into simpley “KISS” You can see KISS permeate everywhere now.
  • It’s only been one quarter for limit orders, which took a long ass time, and they
  • 0x changed their biz model and had a banner month in January.
  • We had the full rollercoaster of a quarter, one great month with 100k revs and then back to the doldrums.
  • Cumulative swaps held above 1.2K through February and then did a swan dive.
  • Launching OG. :handshake:

Agent got a technical breakdown, a design wireframe, and discussion this week. Moving along with this without delay. Focusing on two things at once is difficult. Plenty of breathing room and patience please :folded_hands:

Notification center got it’s tickets, this could end up being gigantic or not that bad. No way to know until the plumbing gets soldered.

Polish tickets continue, and in fact, have a quarterly milestone. Ideally, by EQO, we know how much polish we can reasonably pack into that timeline.

Process & Research & Team

Speaking of tickets, quarterly planning meeting got kiboshed for a slight pivot. We’re making a timeline view on github of the high level and ticketed things for the quarter. From there, we’ll solicit ideas we need to champion instead of setting expectations for failure. :ok_hand:

Product checking into and networking with wallets that can handle the use case for agents: we’re looking at both accounts with a wallet for complex order routing and persistent history across devices, and also allow you to connect any wallet you want. Either way you can only transact with one address at a time and we’ll aim for iteration here.

Lots of fun discussions to be had on github discussions if you are an AI savvy developer!

Spec updates:

  • Spec Ratio is at: 2.42
    • As we reduce the workload product will consolidate into chain specs, swapper specs, and then simple features so the backlog is nice and tidy. This unblocks us upstream by smoothing expectations before we spike.
    • Will groom both the github and the notion icebox in the coming weeks.

Backlog

In progress

Other feature process:

G to the M

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Marketing and Growth

Weekly Update


Product & Features

  • Embedded ShapeShift popular Chainflip trade routes w/ UTM’s and deep links inside of X as our “shop”. Check them out here: https://x.com/ShapeShift/status/1910793622733078836. RT this post to share the news.

  • Twitter space on Monday leading into ops sprint to get community engaging before the ops sprint. Testing this Until June 1

  • It was THORChain’s Birthday! Happy Birthday chads. https://x.com/ShapeShift/status/1910468035477115345

  • CryptoSnake made this awesome demo of ShapeShift classic! Big shoutout to him: https://x.com/ShapeShift/status/1909966251713048828

  • Building ShameShift automated twitter bot w/ vibecoding

    • Roasts peoples trades on ShapeShift by reading the ShapeShift bot on X and automating some kind LLM roast. WIP, code currently broken and need help debugging. Account is living here
  • Updating the ShapeShift_info bot to include Chainflip w/ Tirinox

    • ETA to include Chainflip is end of this week
    • Next is LiFi, after that CoWSwap, then portals, then Jupiter
  • Arkeo Airdrop Remider! Announcement going out tonight/tm. Go claim and stake your tokens fox army.


Reddit Launch – April 7 [Continued/update from last week]

  • Posted successfully, doing outreach and engagement with other communities as reported in doc below.
  • Spiking into paid media opportunities inside of Reddit with TheSmith.
  • Proposal doc complete → Reddit Proposal - Google Docs
  • Sapote managing daily engagement in key subreddits (see above)
  • Positioning ShapeShift across high-intent communities with updated feature summary ⇒ biweekly updates.
  • Mixpanel to track attributed traffic to app.shapeshift.com via UTM’s, and referral URL. Looking to run this experiment for 3-5 months, see impact, and see if its worth our time to continue

Advertising & Growth


Analytics

  • Working with tokenomics and product to put a massive CRM to better understand ARPU, CPC, etc and work into this info from revs side and smash with mixpanel data.
  • Built out comprehensive twitter tracking for UTMs and referred tracking.

Additional Content & Distribution

Cheers for the work this week