This week was the long awaited launch of the Arkeo network and airdrop of the token. If you are a FOX holder (or RUNE, ATOM, or OSMO holder) and were included in the 2024 rolling snapshot and can claim your Arkeo here: https://claim.arkeo.network/
Some bugs related to chainflip error handling were able to be addressed. We had some great contributions from a new community member therealjibbles in prs related to the limit order drawer view. Welcome to the DAO therealjibbles and thanks for your diligence in a great first round of prs.
The #polish channel continues to be a great place to report your issues you run into while navigating the app.
There is a large upgrade to react getting going through pre-release testing with Gomes. It should be coming up next week.
We’ll be continuing to polish while product develops the next big milestones of the roadmap later this month.
Product was out last week but we still got the draft and then final first pass on the Agent PRD. A good tool for aligning all the workstreams upfront. Alongside a workshop for quarterly planning this upcoming week, we should be rowing in the right direction. Go far, together.
Polish tickets continue, Defi balances work now (the last piece FOX/WETH LP being funky), removing some price ACK’s because they are scary, and a handful of swapper/limit/setting fixes.
Process & Research & Team
Notification center has really come a long way. With one more design iteration we should be good to start ticketing this next week. Yay for collaboration.
Recognizing that removing earn needs an in app announcement flow. So, that should hit the groom pile next week. Working through the wallet chain discovery and trying to coax more beard polish as a result.
PTT on top of onramping and monetization more generally (ARPU charts and agent biz metrics).
Spec updates:
Spec Ratio is at: 2.00
As we reduce the workload product will consolidate into chain specs, swapper specs, and then simple features so the backlog is nice and tidy. This unblocks us upstream by smoothing expectations before we spike.
Will groom both the github and the notion icebox in the coming weeks.
People actually want to be roasted? => lead to vibecoding idea around roasting trades
Building ShameShift automated twitter bot w/ vibecoding
Roasts peoples trades on ShapeShift by reading the ShapeShift bot on X and automating some kind LLM roast. WIP, code currently broken and need help debugging. Plz dm me if you wanna help and get this out the door
Updating the ShapeShift_info bot to include Chainflip w/ Tirinox
ETA is end of next week
Next is LiFi, after that CoWSwap, then portals, then jupiter
Arkeo Airdrop! Announcement going out tonight/tm. Goal is to drive awareness to FOX token holders that can go and claim.
Sapote managing daily engagement in key subreddits (see above)
Positioning ShapeShift across high-intent communities with updated feature summary ⇒ biweekly updates.
Mixpanel to track attributed traffic to app.shapeshift.com via UTM’s, and referral URL. Looking to run this experiment for 3-5 months, see impact, and see if its worth our time to continue
Impressions DIRT cheap, nice to see some activity come from those as well.
Setting up native X ads campaigns to start pushing traffic to classic as an initial test. ⇒ mixpanel boards being built out by themsmith (view them here: Request Access - Mixpanel)
YouTube ads: planning early-stage video tests
Collaborations with KOLs are too pricey; shifting toward performance-driven ads instead (like $9k for a 5-minute video lmao no thank you); largely dependent on my ads licenses.
SEO:
Exploring this more to check out SERP performance on Google and paid placements there (ex: when someone googles “Uniswap”, shapeshift comes up as as paid option as #1)
New Website will help with this a ton.
Spiking into new landing pages and keywords to start playing with.
Gitcoin Grants application:
Submitted an application/filled out our form for $10k guaranteed monies from gitcoin. Total upside here is $310k if we secure all available funding from this round. More coming on this next week.
Analytics
Completed Tokenomics dashboard to track THORChain volume by chain (BTC + LTC focused) ⇒ moving towards the BTC/LTC conference and engaging with those communities more
Working with tokenomics and product to put a massive CRM to better understand ARPU, CPC, etc and work into this info from revs side and smash with mixpanel data.
Additional Content & Distribution
Winding down Farcaster posting—too many things to focus on.
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