We continue to have a series of small bug fixes and improvements to features like Swapper and the TC ecosystem sprinkled in with lots of work going on behind the scenes with new features.
EIP-6963 support went into production this week. This standardizes ShapeShift with the rest of the web3 ecosystem when it comes to wallet connection
Phantom wallet support for BTC and ETH in now live in Production (with Solana support coming soon)
Limit Orders, the new FOX asset page, and Solana support are all major features that have had development done =behind flags, it may be another week or two before we see these features live in Production as they are larger features.
It feels good to have a lot of development on major features all going on in tandem.
Ops is looking forward to how the recent strategy talks will be shaping the future development and features we decide to prioritize.
Super stoked on the 6963 work, auto detect for the win.
General & Strategy
Strategy workshop part II:
We took yesterday to think through smol one page app experiences. Full green fields, and man, this community has got some brainpower. We now have a ton of ideas that are sorted into themes, two parking lots, and will polish even more next week. Product’s plate is full and we’re grateful.
Check out page 3 for work in progress finalizing ideas into the spec pipeline.
Both of these workshops have already produced tickets like exposing the swapper and spiking into Chainflip. Both of which are technically complex but worth it. That’s right folks, we’re reviving memoless now that Chainflip has hit a half billion in volume. The classic experience rides again.
ShapeShift Marketing Workstream: End-of-Week Recap (September 30th – October 18th)
Ongoing Initiatives:
Simple DeFi Aesthetic: We are continuing with Simple DeFi, refining the aesthetic and experience of what the ShapeShift product should feel like.
RFOX Distro: We will continue to push rFOX through the rest of this year to give it the best chance it can get at adoption. Stake FOX, earn rune is pretty compellingand will will continue hacking on how to bring in more volume here.
Completed Projects:
Mixology Series: We successfully wrapped up the Mixology content series, which ran for about a month and a half. This series curated various DeFi opportunities (s/o @thesmith), helping users discover trades within the app while fostering + discovering DeFi partnerships. Notable collaborations from the series include:
tBTC
EtherFi, which reached out to explore co-marketing opportunities with us.
Kelp DAO
Pendle
Push Points Program: Push launched a Points program and we collaborated on co-marketing efforts for them on their behalf. Saw 2000 new subscribers over the 8 days we comarketed with them which is nice. Currently still evaluating how to best engage with these wallets (maybe some ABM things in the future? Open to ideas)
Evergreen Fox Farm Launch: We launched the Evergreen Fox Farm on October 9th.
** Markets Page**: The following week, we launched the Markets Page. This is a key development that allows us to focus more on token-based + price action and trending token content going forward. Hoping to lever this to unlock new communities and circles of users.
Content Pivot:
Inspired by platforms like CoinGecko and Coinbase, we’re shifting our content strategy slightly to highlight token-specific communities. We aim to attract users who have an affinity for certain tokens to trade within the ShapeShift platform. Look out for more content around this on our blog, social media, and landing pages.
Additionally, we rolled out a series of wallet landing pages to help SEO discoverability for those wallets.
Upcoming Campaign:
Wallet Wars (Starting Next Week):
We’ll be kicking off Wallet Wars, an 18-day campaign starting on Tuesday. This initiative will showcase wallet providers going head-to-head both on-chain and off-chain. It’s an exciting competition to determine the ultimate wallet.
We will be using an official wallet funded by the Colony from the Marketing Workstream. The wallet address for tracking on-chain transactions will be shared as part of the campaign. Here is the official address for Wallet Wars: 0x734093d87bc2d88515e7b76cd916ef22edfad595
Wallet Wars will run until mid-November, and it is expected to be the last major campaign for the year pending other product developments or market movements.
