What we did this week - 3/21/25

Workstream Discussion Operations
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What went out this week

6 Releases - 44 commits

Operational Notes:

In our goal to Rambo the app, the team has been focused on cleaning up a lot of polish issues related to swapper, quotes, sorting, limit orders, and the wallet creation/connection flow.

We lost Chatwoot in app and quickly returned it.

Some focus was also spent on optimizing mixpanel as we attempt to make the tracking there more of a first class citizen.

We mat have a few more weeks of polish as we make sure the app hums and executes quickly before digging deeper into new features.

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General & Strategy

The polish-ening begins, some of these involve such existential crises we have to take a breather and rethink the entire experience. Case in point TX history and the Defi tab holding everything up (solution is likely lazy loading). This is really hard execution, but emerging from the flames is a clear theme:

  • the app is just a swapper with some nice bells and whistles.

A theme seems small but it helps clarify more than it seems. Allowing product thinking across polish and specced out feature lists. It means we can solve for a long standing friction point around native wallet vs connected one vs hardware. Should also help further refinements.

Process & Research

Market research doc in progress; not quite done. High level structure is qualitative, some market research posts in the space, tooling, and a swing at what we should measure beyond the POC.

Kicking off the POC scope next week so we can unblock devs for spikes and next steps.

Spec updates:

  • Spec Ratio is at: :pie: (3.14)

Backlog

In progress

Other feature process:

Onwards and upwards!

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Marketing Updates:

1. $100 Crypto Giveaway – Closes THIS Wednesday

  • Campaign: Launched to boost awareness and new followers on X while soliciting feedback.
  • Prize: $100 in crypto.​
  • Enter Here: x.com/shapeshift.
  • Deadline: Wednesday, March 26.​
  • Promotion: Active push across Twitter and Discord; treating Discord like an email list with more frequent activations.)

2. Conferences: Bitcoin & Litecoin

  • Bitcoin Conference (May 27–29): Attendance confirmed to represent ShapeShift.​
  • Litecoin Conference (May 30–June 3): Speaking engagement secured; Twells assisting with promotions.​
  • Sponsorship: ShapeShift sponsoring the Media Wall at the Litecoin Conference ($4,000 spend) to enhance brand visibility within the Litecoin community.​
  • Onchain Analytics: Developed dashboards to monitor trading volumes by chain, focusing on Bitcoin and Litecoin, to measure event impact. w/ Raykk; these track volumes per chain on THORChain using the ShapeShift affiliate code as a filter. Ideally after/before going to both of these conferences we see an increase of trading/traffic on those chains (showing trading volume growing on ShapeShift.)

3. MLB Fantasy Collaboration with BigLeagueChew

Teamed up with BigLeagueChew + Litecoin + MoonPay and more for an MLB fantasy league to engage the sports and crypto communities.

4. X Content

  • Recent Posts:
    • St. Patty’s Day celebration.​
    • Poll on chain preferences: Base vs. Solana/BSC.​
    • Original content: SOL to BTC swaps.​
    • FOX buys fee-free promotion.​
  • Upcoming:
    • Article preparation. As we move closer to finalizing the website, getting new SEO impact articles created to help users find our product through addressing commonly searched terms related to our product and customer interests.
    • Poll regarding the FOMC meeting.​
    • Top Movers promotion.​
    • Bot quote tweets.

6. Farcaster Initiatives

  • Activities:
    • Crossposting content.​
    • Engaging with leads.​
    • Exploring JokeRace frame inquiries and vibe coding.​

7. YouTube Outreach

  • Progress:
    • All leads contacted (100+).​
    • New potential creator interest. => too expensive, not worth the spend.
    • Exploring paid media opportunities (ads) on Youtube with the marketing license we control.

8. Additional Efforts

  • AI Video Generation: Researching various AI video generation tools.​
  • DEX Power Users: Ongoing outreach; exporting and preparing communications.​
  • Lead DMs: Continuing classic 800+ direct message campaign.

Cheers to another week.

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